Matsuya Introduced the Very First Beef Bowl Vending Machine in Japan

In recent times, Japan has emerged as one of the top foodie destinations not only in Asia but also across the globe. The country gained tremendous popularity for its iconic and delicious cuisines. Year in and year out, the Land of the Rising Sun attracts hundreds of thousands of food enthusiasts and globetrotters from different parts of the world not only to explore its beautiful sightseeing spots and experience the country’s unique culture but also to try out some of the most popular Japanese dishes.


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Among the most well loved Japanese food are the sushi, sashimi, tempura, ramen and gyudon. The Japanese gyudon or beef bowl is becoming more and more popular these days especially among young Japanese as well as local and foreign tourists. A lot of food shops and restaurants are offering a wide selection of beef bowls in their menu. However, it has come to the attention of gyudon owners that tourists on the go would highly appreciate more accessible means of getting their food and drinks.


This trend prompted business owners to come up with convenient vending machines particularly in the capital city, Tokyo, wherein local and foreign tourists can easily purchase hot drinks such as but not limited to green tea, hot chocolate, and yuzu citrus with lemon. They always come in handy especially now that winter is fast approaching in Japan.


The latest product that can be easily accessed through food vending machines in Japan is the gyudon or beef bowl. This November 2019, Matsuya the second largest beef bowl chain in the country has introduced the so-called Japanese beef bowl vending machines. The very first vending machine was established during the first week of the month at the cafeteria of Gree which is a mobile gaming company based in Tokyo.


The said beef bowl vending machine is consist of a wide selection of beef bowl dishes from Matsuya’s regular menu which include their standard beef bowl, beef bowl with sesame marinade and burdock root, ginger pork, and curry.


Reference: Japan’s first beef bowl vending machine goes into service in Tokyo


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