Kyoto Launches Empty Arashiyama Campaign to Eliminate the Fear of Tourists During Corona Virus Outbreak

Every year, hundreds of thousands of globetrotters and travel enthusiasts from different countries abroad come to visit Japan in order to go sightseeing, experience its unique culture as well as to try out some of the most delicious and iconic Japanese dishes. Aside from the country’s capital city, Tokyo, Kyoto is definitely among the bucket list of international tourists who travel across Japan.


Kyoto is known as the ancient capital of Japan which still preserves the Land of the Rising Sun’s history and tradition. As such, Kyoto was recognized by UNESCO as a world heritage site. This is one of the many reasons why a lot of international sojourners have expressed their interest to travel to Tokyo.


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With the influx of international tourists in Kyoto, the city has been dealing with some issues as a consequence of over tourism. However, due to the global pandemic brought about by the outbreak of the 2019 novel corona virus, the city of Kyoto is experiencing a vast decline in the number of tourists for the past few months since the health issue was publicly announced.


A lot of restaurants and local food shops in Kyoto remarked that it is the first time in thirty years that the city has suffered from a considerable drop in the number of international tourists. Majority of the tourists who visit Kyoto year in and year out are actually the Chinese. But, with the travel ban against Chinese visitors in view of the proliferation of the corona virus, a lot of business establishments in Kyoto are suffering from the effects of a decline in the number of tourists.


In view of the current predicament of Kyoto, a number of business owners all over Ukyo and Nishikyo wards in Kyoto’s Arashiyama district have started a new marketing campaign or platform to entice tourists to visit the area. The slogan of the said campaign is “Suitemasu Arashiyama“ In English, it means “Empty Arashiyama.” Thus, it gives tourists an impression that the city is peaceful and relatively safe from corona virus impact.


Reference: Kyoto starts new ‘Empty’ tourism campaign to attract tourists during coronavirus outbreak


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