Japan’s New Generation are Pathetic at Romance

Japan’s Millennials, as we know, are horrible at romance and often don’t mingle at all. Recently, an app called Eureka’s Pairs, has popped up and is just one of many dating apps aimed at helping people find a mate as easy as tapping and swiping on a screen on their smartphone.


When you open Pairs, a list of profiles with photos of other registered members appears on the screen. A user who finds an attractive potential mate can send that person a “like” and, if accepted, the pair become a “match” and can start an online conversation. Registration is free, however, male users must pay a monthly fee of ¥3,480 if they want an unlimited messages option.


Photo credit to: http://www.worldnews.easybranches.com

Between its launch in 2012 and 2018, the app has been used by more than 7 million registered people, and 4,000 people a month enter a “relationship”. About 80 percent of the users are in their 20s or 30s.


Taishi and Ayumi Kobayashi, both 29, are one such couple. They married after becoming a match through Pairs in July 2015.


Although originally skeptical about online dating, Taishi says that meeting someone online turned out to be easier than expected because it increases the chance of finding someone “attractive.”


Dating apps are more convenient because they allow people to skip the conventional time-consuming efforts needed to establish a relationship. Examples of which include going out numerous times on a date to see if both of them match or not. The information is now displayed on each person’s profiles.


According to the National Institute of Population and Social Security Research in 2015, 70 percent of unmarried men and 60 percent of unmarried women between the ages of 18 and 34 were not in a relationship. The percentage grew by about 17 percent for the males and 14 percent for the females from the previous decade.


Reference: For young Japanese seeking romance, beauty is in the eye of the dating app


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