Hundreds of thousands of elites and wealthy people across the globe travel to Japan year in and year out. The Land of the Rising Sun is known worldwide for its breathtaking tourist spots, unique culture and high end technology. These are just some of the many reasons why Japan has become the fastest-growing inbound tourist destinations all over the world.
Despite the tourism boom and the incessant influx of international tourists, the Japanese government continues with its proactive approach in attracting more and more travellers from different countries around the world. In recent years, the transport ministry of Japan seeks to improve the country’s port facilities for super yachts or large cruisers. This move is intended to entice rich foreigners to travel to Japan through luxury cruise tours in order to further boost the economy of Japan.
In cooperation with other government agencies, the transport ministry of Japan aims to secure more spaces to accommodate these super yachts from abroad, to make a more systematic port call mechanism and to improve customs procedure. They intend to put these measures into effect prior to the 2020 Tokyo Olympics and Paralympics to promote long-stay vacation.
The Japanese Tourism Agency will work hand in hand with the transport ministry in identifying potential tourism activities and promotion campaigns that will captivate the interest of affluent tourists aboard the luxurious cruisers.
Moreover, since the super yachts are inclined to stay for a longer period of time, their staff and crew members are also going to stay in Japan for a while. They will be more likely to spend money on tourism activities, eat at local restaurants and purchase a variety of souvenir items. For instance, a large number of people on board one super yacht last 2018 stayed for almost a month in Japan and spent about forty five million yen. With this anticipated surge of tourists, the Japanese government hopes to bring in more economic benefits to the country.
Reference: Japan plans to tap high-wealth tourists with bid to attract luxury superyachts from abroad
