Heatwave causes cooling product sales boost

Japan’s summer heatwave is depleting the energy of the people and it looks like it’s about to get worse. Some sectors of the economy have produced products ranging from beer and air conditioners to beds that claim they can keep people cool.


Kirin Brewery Co. outpaced the output of its beer production by 20% in July. July alone it seems exceeded the previous year’s sales after seeing a rise in demand in alcohol for the month of July.


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Asahi Soft Drinks Co. has equally increased production of Koime no Calpis by 20%. It is the richly flavored version of its popular soda pop with more sodium and fermented lactic acid.


Suntory Holdings has increased output for the Premium Malt’s, it’s most popular product, by 15 to 20% for the month of July. They decided to raise the water output as well as it’s tea products and sports drinks by 15%. Surpassing the initial forecast set in June.


Japan recorded temperatures as high as 41.1 degrees Celsius on July 23. It’s the highest-ever temperature. The Meteorological Agency predicts that the high temperatures will continue and increase for the foreseeable future, adding that temperatures of 35 degrees Celsius or more are to be expected in the short term future.


The Japan Electrical Manufacturers’ Association said the sales of air conditioning units as of the month of July stood at ¥281.7 billion, up 2.4 percent from the previous year. This is the highest for sales in June in a decade. Sales are expected to continue rising for the near future despite the scorching heat.


Tokyo Electric Power has seen an increase in demand for power in the areas covered by the company surge to 56.53 million kilowatts on the afternoon of July 23. This is due to the massive amounts of air conditioning units that have been purchased and used thus causing the spike in power demand.


Reference: Heat wave boosts sales of cooling products and beer


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