Beer production a priority for the first ever World Rugby Games in Asia

Hundreds of thousands of rugby followers all over the globe are looking forward to the 2019 Rugby World Cup to be held in Japan this coming September 20 to November 2, 2019. This is the very first rugby tournament that is set to take place in Asia. The organizing committee in Japan has earlier announced that the opening match of the 2019 Rugby World Cup will be at the Ajinomoto Stadium in Tokyo while the final match will be at the Nissan Stadium in Yokohama, Kanagawa Prefecture. These venues were also confirmed by the World Rugby Association.


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In preparation for the upcoming Rugby World Cup this year, the organizing committee urged food operators, hotels, restaurants and other similar establishments within the areas or cities that are going to host the Rugby Games to make sure that there are more than enough supply of beer during the rugby games. The committee anticipates the surge of local and foreign tourists in Japan during the whole duration of the Rugby World Cup games.


The organizing committee apprised these firms of the potential loss of income and profitable business opportunities if they do not take advantage of the massive influx of tourists during the Rugby World Cup. Restaurants and bars are also encouraged to extend their business hours so that local and foreign visitors can continue with their drinking sessions even after the games, provided that they have sufficient supply of beer readily available for the visitors. Furthermore, the committee reminded these establishments that running out of beers and other beverages can have a negative impact on their business reputation online.


According to the organizers, many restaurants and bars ran out of beer and failed to meet the demands of numerous rugby fans during previous World Cup matches held in other counties. Beer and other alcoholic consumption are said to increase by more than six times during world cup games.


More than four hundred thousand foreign tourists are expected to come to Japan during the Rugby World Cup. To get ready for the influx of tourists, the organizing committing conducted briefing assemblies particularly in Sapporo and Oita cities. These two cities will more likely be visited by numerous foreign travellers among the twelve host cities during the Rugby Cup.


Reference: Rugby World Cup organizers express concern over beer stocks as Japan girds for thirsty foreign fans


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